New market forecasts from Juniper Research indicate that currently less than 1 in 20 smartphones and tablets have third party security software installed in them, despite a steady increase in threats from device loss/theft, malwares and viruses. However, the increasing extent to which personal and corporate data is stored on mobile devices and the recognition of the need to protect it will create a $3.6 billion opportunity for mobile security software providers by 2016.
The mobile security opportunities report found that mobile security software is rapidly becoming as essential on a handheld as it is on a desktop or notebook computer. The increasing popularity of smartphones and tablets makes this particularly relevant as many users are now accustomed to accessing e-mails, websites and performing online transactions on the move, thereby storing more and more potentially sensitive data.
