Consumers of portable and computing devices require constant connectivity in order to access the Internet, engage in social networking, and share multimedia content. In fact, this consistent connected experience is imperative in today's digital lifestyle. New In-Stat research suggests that this trend represents an opportunity for mobile operators to move beyond the maturing handset market and into connecting emerging wireless device markets, like e-readers and tablets. By 2015 for example, tablets will have the highest 3G/4G attach rate among all cellular-enabled portable and computing devices with 78% of tablets shipping with a 3G/4G modem, according to In-Stat (www.in-stat.com).
"The emerging tablet market represents one of the strongest opportunities for embedded 3G/4G technology," says Stephanie Ethier, Senior Analyst. "Cellular connectivity will also continue to find its way into e-readers, as well. By 2015, 65% of e-readers worldwide will ship with an embedded 3G/4G modem."