Today E-ZONE unveiled its iPad app MyTVBuddy. MyTVBuddy brings Social TV to the next level of exploration, interaction, engagement and participation. It lets the user check in to TV programs, watch videos, post messages on Facebook, share Twitter messages, participate to conversations on the internal chat and see where other users are located. MyTVBuddy kicks off with a special launch edition of Eurovision 2011.
MyTVBuddy kicks off as the first pan-European Social TV app on iPad
MyTVBuddy comes with a solution for turning TV viewing into a social experience by using mobile devices such as the iPad. According to a recent study of Yahoo, nearly 90 percent of people watching television are using a mobile device at the same time. Be it Twitter, Facebook, email or instant messaging, they are doing more than just watching. MyTVBuddy is the first initiative to propose a pan-European platform enabling Social TV.
Special Launch Edition: Eurovision 2011
The first event that is covered on MyTVBuddy is Eurovision Song Contest which will take place on 10, 12 and 14th May. With over 120 million television viewers, Eurovision confirms its status as Europe’s favorite TV show. MyTVBuddy brings the Eurovision experience closer to the fans with an integrated feature set. First, the fans are the jury since they can rate every performance. The result of the user votes is aggregated in the ‘Ranking’ section and can be compared with the official ranking after the show. Secondly, Eurovision fans will find all relevant and necessary information about the artists at their fingertips including picture galleries, video channels and the latest news updates.
MyTVBuddy brings Social TV experience to a higher level
Social media is the heart of MyTVBuddy. To enable the ultimate social TV companion for a perfect TV evening, MyTVBuddy combines a lot of advanced social media tools such as Facebook interaction, Twitter streams, a dedicated internal chat, direct messages to Eurovision artists and an interactive map showing where other fans are located.
MyTVBuddy, a partnership between E-ZONE and MobileWeb
MyTVBuddy is an initiative of E-ZONE, a Brussels based group of interactive businesses. MobileWeb was in charge of the development of the iPad app.
