In 2009 Boost Mobile, a leader in no-contract wireless, launched the “Unwronged” campaign depicting humorous situations that most would consider “wrong.” The campaign used these “wrongs” to point out shortcomings of their competitors in the wireless industry while launching the nationwide $50 Monthly Unlimited offer and in 2010, Boost unveiled the first loyalty plan from a no-contract carrier that rewarded customers by shrinking their payments. Now they’re taking it a step further.
