Bitstream Inc. announced today it has selected location-aware mobile search expert, xAD, as its local search partner for the award winning BOLT mobile browser. Through this partnership, locally relevant user searches from within BOLT will now be provided with xAD results, specific to the user’s location search terms.
“Local searches account for a huge portion of the searches from mobile handsets,” says Bitstream director of product management, Ritu Varma. “By leveraging the local search results provided by xAD, the BOLT browser becomes an even more useful tool for our users.”
BOLT users don’t have to do a thing to start benefiting from the enhanced local search results provided through xAD. A BOLT user simply types a search term into the existing BOLT search bar, and if the search term contains something locally relevant, for example “San Diego restaurant,” then BOLT will automatically serve the user the enhanced local xAD search results.
Bitstream has rolled out local search powered by xAD to its users in the U.S. initially, with plans to expand the localized search capabilities out to Germany, U.K. and France in the near term.
