Mobile video consumption is a rapidly developing market. Although many mobile video products have only recently launched, providers are experiencing significant growth in usage rates. According to In-Stat survey results, nearly two-thirds of smartphone owners have watched video on their device, while nearly 86% of tablet owners have done so.
While the propensity to watch full length premium video is only a portion of these viewers, these numbers indicate the potential market demand. These examples are indicative of a larger trend of strong growth in mobile video consumption worldwide. New In-Stat research forecasts mobile video consumption to surpass 693 billion minutes by 2015.
