2.28.2011

O2 appoints new head of business strategy

Christian Craggs returns to O2 UK in new role responsible for overseeing strategy development in Enterprise and SME businesses

O2 has appointed its former head of professional and managed services Christian Craggs (pictured) in a new role as head of strategy planning and operations.

Craggs starts in the position today (February 28) and will be responsible for developing the strategy for the business directorate.

The role will work across both the enterprise and SME areas to ensure the right strategies are in place and that are aligned.

Craggs, who has worked in business development and strategy roles in both O2 UK and Telefonica Europe will report directly to O2 UK business director Ben Dowd.

Dowd said: “I am delighted that Christian is returning to the team and leading one of the most important areas of the Business directorate.

“I have no doubt he will be a success in his role and will do it in a way that will enable us to reach our ambition and deliver fully to our customers’ needs.”

Craggs said: “This is a huge opportunity for me and one that I am really looking forward to. Coming back to the great team at O2 and being able to help mould and set the vision for the future strategy of the business team was something I jumped at.”