Vodafone claims UK sales of OneNet have passed 10,000 users and 1,000 business contracts; the operator is upping its marketing spend to help emulate international success
Vodafone Partner Services told UK dealers today (January 24) that sales of its unified communication product OneNet have hit 1,ooo customers, and more than 10,000 individual users.
Vodafone informed dealers it wants to emulate in the UK OneNet’s success in its international markets. It said Vodafone Spain and Vodafone Portugal are signing 50,000 new users to OneNet each month.
Vodafone OneNet launched in the UK in September 2009. The majority of Vodafone’s top dealer partners have only had the ability to sell the product in the past six months, however.
Vodafone said it will beef up awareness of the product with significant advertising from the second week of February. It said it will spend around 1.5 million in the month.
The news was announced at a Vodafone Partner Services event in Warwick, with around 140 Vodafone dealers attending, including a mix of those in its gold and silver tiers.
The event was hosted by Vodafone UK enterprise marketing director Peter Boucher.
The event runs again tomorrow (January 25) for its platinum partners.
Boucher told dealers Vodafone will make a number of changes to its OneNet offer to make it simpler to sell, including minor changes to tariffs. Details have yet to be announced.
Vodafone will increase the maximum number of users on OneNet, which has to date targeted business accounts of 1-30 seats, to around 130 later this year.
This will also facilitate the ability for customers with multiple sites to have a single OneNet package across different locations.
