Fresh off the trail of Blackberry’s widely lauded Diplo fronted campaign for the Blackberry Torch comes a new UK focused campaign once again playing on Blackberry’s strengths as an office out of the office.
Played out in real time and set within real offices, O2 Blackberry have ditched a highly stylized approach favoured by some competitors and have instead chosen to concentrate on the bare bones functionality that Blackberry offer its users. This is not to say that they don’t know their way around hi tech applications – the new Torch is bristling with technology.
However, this video is an excellent example of a trusted company playing to its strengths, packaged without a million dollar budget spent on celebrity endorsees or CGI. A wholesome and honest effort.
The video below provided via YouTube is well worth watching, O2 BlackBerry is an office in your pocket and businesses realize this, please let us know what you think of the video below.
