Life360 today announced that one million families now utilize its award-winning family safety application for the iPhone and Android. The app addresses parents’ top safety and security concerns with a focus on real-time information on the location of their children. The company has doubled the number of family accounts since November 2010, signifying the rapid adoption of Life360’s innovative use of location-based services (LBS) as part of an overall family safety solution, and its strong leadership position within the market.
Life360 saw rapid growth in late 2010 after several updates to its mobile application. It became the first family safety company to offer check-in capabilities, which provide a non-intrusive way for maintaining communication between parents and kids. Life360 wanted kids to be comfortable with – and therefore more likely to use – a check-in function versus forcing the parents to track their whereabouts all the time.
In addition, Life360 expanded its family safety app to multiple platforms – with compatibility on the nation’s two largest mobile operating systems, iPhone and Android. In fact, Android downloads increased significantly after the launch of the Life360 iPhone app because more families can now use the app, regardless of the type of phone.
“The fact that increasing numbers of families continue to download our app is validation that Life360 fills an important need in an expanding market,” said Chris Hulls, co-founder and chief executive officer of Life360. “Life360 is excited to bring location-based services to people who gain a real benefit from the technology. We thank our users for their trust and support, and will continue to innovate to better keep their families safe.”
The company offers free apps in the iTunes App Store and Android Marketplace, and expects to release several more upgrades on both platforms soon. Versions for other mobile platforms are in development. For more details on Life360, including additional family safety services, visit www.life360.com/mobile.
